In the high-tech world we live in today, there a variety of ways to reach customers that didn’t exist before the creation of the internet. A savvy business owner or entrepreneur should be willing to take full advantage of these amazing online digital marketing opportunities to spread the word about their business.
Since most companies already have a website, this is the perfect place to start attracting more customers and getting your brand out there for the world to see. Organizing your website to reap the benefits of organic search traffic is a type of digital marketing called Search Engine Optimization (SEO) and is crucial to having a bold digital presence to make your business stand out in the crowd.
Getting your business to the top of the search engine results requires a well-thought-out SEO strategy. The team at Lanier Tech Pros has the experience and knowledge to create and implement an affordable SEO plan that will increase your website traffic, resulting in an increase in profits for your business.
What is SEO and Why is it So Important?
Search Engine Optimization (SEO) is the process of ensuring that your website is organized in such a way that the popular search engines like Google, Bing, and Yahoo show your business higher in the search results, so it is easier for potential customers to find you.
You should, however, be aware that all websites are not created equally, and it is crucial for your success to have a website that considers the different variables that work together to produce higher rankings in the search results. Without a strategic SEO plan, your website or products may not show up at all when a potential customer performs a search.
The experts at Lanier Tech Pros understand exactly what it takes to organize your website to increase web search traffic and can help you achieve the results you are looking for – more visitors to your website, which means an increase in sales!
How Search Engines Work
The first step in a successful SEO marketing plan is to understand exactly how search engines work. We have all used search engines to find everything from the lowest priced airfare for our vacation destination to the best pizza joint in our area. But have you ever wondered how the search engines determine which results to display? When a search is performed, the search engine immediately produces results based on crawling, indexing, and list building, which ultimately gives you the information you requested. Here’s how it works:
Crawling and Indexing – This is the process the search engine goes through to sort through the billions of webpages, documents, videos, files, and media available on the World Wide Web to find the ones that are most relevant to the search. There are a variety of factors that contribute to the results that index and rank your website when a search is done, including links and pertinent key words that are on the pages of your website.
List Building – During the crawling and indexing process, the search engine sorts through all the information and webpages available to perform two tasks – its provides a list of the results that are relevant and useful to the query entered and it also ranks the list of results in order of the popularity of the chosen websites.
Since relevance and popularity of a website plays a huge role in SEO, it is important to be aware of the relevant searches that are a good fit for your business so that you have a popular website and therefore a higher ranking in the search results.
Types of SEO and What Works Best for Your Business
As with any type of marketing, your SEO efforts should be tailored to the type of business you have. Local businesses will take a different approach to SEO than national companies because the audience is more specific.
When talking about SEO, there are two terms we refer to – Local SEO and Organic SEO. There is a distinct difference in the marketing efforts for each type of SEO campaign. To effectively market your business and organize your website to rank higher in search engine results, it is important to know how they are alike and how they differ.
Local SEO – When a search for a local business is initiated, it contains a geographical aspect that the search engines recognize. The local SEO marketing strategies of the website then delivers a list of results that offers choices of businesses in the local area.
Organic SEO – When an organic search is initiated, the search engines look for the organic SEO marketing strategies that indicate that there is no local area specified, so the search engine delivers a list of results based on other criteria instead of geographical location, for a more general list of results.
Benefits of Local SEO for Your Business
If you own a local business and have a store front or office in a specific area, it should be your goal to rank very high in local searches so that when someone is searching for a product or service in your area, your business will show up in their search results. In fact, this is the exact and only reason you have a website and online presence at all!
Local SEO can offer faster and more dramatic results for business owners and entrepreneurs when implemented correctly. Lanier Tech Pros know exactly what it takes to capture geographically-relevant search traffic that will allow your company to dominate in your local market. Our SEO experts offer both organic and local SEO strategies that are specifically tailored to your business and your location to ensure the search traffic is hitting your website.
In addition to the most important optimization factor in a local search, which is location, here are some other strategies our SEO marketing experts use to raise your company’s search ranking:
Local SEO Campaign Strategies
- Link Building
As experts in local SEO, we know inbound and outbound links are crucial when used in marketing campaigns. We offer our clients a well thought-out internal linking strategy and social signals to catapult your search engine rankings.
The name, address, and phone number (NAP) of your business should be formatted and written in a consistent manner all the time. This includes any time it is mentioned on your website as well as in any local listing directory utilized.
Do not underestimate the words on your website pages, as these keywords have a huge impact in search lists and rankings. Proper keyword research is a critical component of the SEO process. Lanier Tech Pros uses a highly sophisticated, proprietary method to find the best keywords and phrases to help boost your website’s rankings to grow your business.
- Sitemap Sculpting
The sitemap of a website can be read by Google and other search engines. It gives the search engine a list of every page, post, and media file on your website. This list provides data about your site’s structure and contains metadata about your site’s content. Lanier Tech Pros will carefully sculpt your sitemap and make sure it is easily seen by Google and other search engines.
- Business Reviews
Local business reviews can significantly raise your rank in local searches. Ask your customers to provide reviews on sites like TripAdvisor, Google Reviews, Yelp for a higher ranking.
- Meta Tag Optimization
A web page’s hidden meta tags, such as the page title and description, are among the most important (yet often the most overlooked) SEO element that Google, and other search engines look for. The team at Lanier Tech Pros obsess over meta tags and utilize extensive keyword research to create meta tags that will help your website rank as high as possible.
Are You Ready to Raise Your Search Engine Ranking and Get the Attention Your Business Deserves?
If you are looking for results you can see, the team at Lanier Tech Pros is here to help. We excel at SEO marketing and continuously do research and gather data to ensure our clients have the best campaigns possible for their business. Our tried and true techniques are exactly what you need to build and maintain successful SEO programs to increase sales and take your business to the next level.