While more businesses than ever now having an online presence, nowadays a website created with responsive web design techniques is necessary to keep up with the ever-changing mobile and wireless technology we all know and love. Though most of us may not be too familiar with the term responsive web design, it is definitely something we all use (repeatedly) on a daily basis and it involves a more complex design concept than regular websites.

If you have a business, it is important for you to be sure that your website is being viewed properly on all of today’s popular mobile devices, so responsive website design is something you will definitely want to learn more about to ensure that your customers are able to interact with your website on any mobile device or screen including cell phones, laptops, and tablets.

Lanier Tech Pros is in the business of building stunning, highly functioning SEO-optimized websites that are designed to display perfectly across all devices. We can help you create a new website or update your existing one to display properly on all mobile devices.

What Exactly is Responsive Web Design?

Did you know that more than 50% of all internet traffic today is mobile? That’s certainly easy to understand when everyone is connected to the internet via their cell phones, laptops, and tablets. It is due to this high volume of “on the go” internet usage that responsive web design is so important. Every time you view and interact with a properly designed website via your cell phone, netbook, tablet, or other mobile device, you are looking at a website that has been coded to display elements dynamically depending on the size of the screen.

Responsive web design is the creative approach to building a website that “responds to” the user’s online behavior and environment based on the platform, orientation, and screen size they are using. This could be anything from a large desktop computer monitor to a tiny smartphone screen. This type of design allows your website to automatically adapt to the device your users are viewing it on for a great experience.

This is an essential tool for anyone with a modern website and a digital presence, as the trend of people using cell phones, tablets and other popular mobile computing devices with smaller screens for website viewing is only growing. Many of these features are included natively in WordPress and make it easy for a small business to have a website that looks great on any device.

Benefits of Having a Responsive Website

The benefits of having a responsive design for your website continues to grow. In addition to the fact that it saves your business time and money, it also enables your customers to keep connected to your business whenever and wherever they choose. Additionally, the latest algorithms that run search engines like Google are trained to rank a website much lower in the search results if a properly-coded responsive design is not used. This is known as Mobile First Indexing and it can have a real impact on the search rankings for your website, and thus have an impact on your business or company’s bottom line.

Another big benefit of responsive web design is seen by owners of eCommerce stores. When customers visit your online store and it’s built with a traditional static desktop-only layout it makes it very hard to convert visitors into buyers. When your eCommerce website is built responsively customers are able to easily navigate the products that you have available and complete the checkout process right on their phone or tablet.

If you are asking yourself whether you really need a responsive web design for your website, simply check your website traffic to see the numbers. You may be surprised at how many of your website visitors are using mobile devices to visit your site. To monitor your website traffic, access your Google Analytics information and choose “Audience” then “Mobile.” This will tell you what percentage of your website traffic is from mobile devices!

Since just about everyone has gone mobile today, it is crucial for businesses to have a design that makes their website compatible with their client’s iPhone, Kindle, Android, or other devices. A well-designed mobile version of your website is essential so that your business is represented well, and it allows easy user interaction with any screen resolution and device. This also makes it easier to integrate social signals in your website and increase interaction with your customers on social media.

What is the Technical Difference Between a Traditional and Responsive Web Design?

If you have ever tried to view a website on your cell phone or tablet that is not designed specifically for a mobile device, you may have had trouble navigating the site, may have had to turn your device horizontally to get a better view, and perhaps were even unable to find what you were looking for on the site because everything was distorted. Add in the option of using the mobile device in landscape or portrait view, and that further complicates the viewing ability. This inability for the data to properly convert for mobile devices is the reason the new technology behind Responsive Web Design was developed.

Responsive web sites are created using a flexible css layout where the important parts of a web page, like photos, text and contact forms, are sized in proportion to the size of the screen instead of pixels like a traditional website. Here’s an example how it works:

On a webpage that consists of four columns of information, instead of defining exactly how wide each column should be, width is made to be proportionate to the other columns. It would be designated so that column 1 will utilize 40% of the webpage, column 2 will use 20%, column 3 will use 15%, and column 4 would use the remaining 25%.

Other design differences of the traditional versus responsive layout include mouse versus touch screen and graphic download speed. Think about the differences of how you use a desktop computer with a mouse versus a touch screen. This is a huge consideration for website designers, as what can be easily “clicked” with a mouse, may be difficult to select with a fingertip on a tiny screen.

In addition, there is a huge difference in the download speed of graphics and ads on these devices. Mobile devices tend to take a bit longer to load images and heavy graphics than a desktop computer, so these items are designed to display less graphics and images for easier viewing and quicker page loading.

Lanier Tech Pros is Your Responsive Web Design HQ

With all of the choices we have today for mobile devices, it can certainly be overwhelming to imagine the technology behind these amazing inventions that makes them work. With a tried and true mixture of images, flexible grids, and some ingenious CSS use, the team at Lanier Tech Pros can create a gorgeous, responsive website for your business that allows the user to effortlessly switch from their tablet to their laptop with no notice at all in the change of the website’s image size, resolution, and scripting ability.

Are you ready to take your business to the next level of technology? The talented web design experts at Lanier Tech Pros are experienced in creating Responsive Websites to optimize your company’s site so that everyone can use it from any mobile device. Let us show you how to keep up with the ever-changing needs of your customers and keep them in touch with your brand or service.